Thinkbox The independent marketing body for TV, announced their review of 2016 The key facts from Thinkbox are as follows... -Seven years of growth for TV ad revenue in the UK as total TV ad revenue reached £5.28 billion in 2016, a modest increase that was hampered by Brexit -Online businesses now TV’s biggest spenders. [...]
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After the exploits of athletes competing at the Rio Olympic Games this summer, attention now turns to their Paralympic counterparts as it is their turn to be in the spotlight of the world’s prying eyes. There have been some inspiring stories that have come out of the Olympics and with some equally inspiring ads and that trend [...]
TV Advertising Viewing Decline Still Relevant ? There is a lot of skepticism around TV advertising due to the advance of modern technology therefore leading to a decline in television activity. With 27.9 million households owning a television in the UK, this still makes TV the most widely owned item of technology at this present time, [...]
Endorsements of brands so as to make them desirable to consumers is what it’s all about for advertisers. Having a famous face part of advertising campaigns can be really beneficial to both the advertisers hoping to push the brand to bigger audiences and to the consumers who might be interested in supporting the brand. For [...]
With the rise of technology, it is now known that children aged five to 16 spend an average of six and a half hours a day in front of a screen. It is therefore not surprising that these children are being bombarded with numerous advertisements. As children are incredibly impressionable, is it therefore unethical to target advertising [...]
Sometimes, there’s a fine line between an ad being acceptable and an ad being controversial and when British viewers decide that an ad isn’t to their prudish tastes, they do what they do best, they complain. For all the brilliant, heart-warming, engaging and universally praised ads, there are ones that court controversy with advetisers feeding [...]
The first adverts on TV, in black & white were pushy promotions to high-definition inspirational stories, it is safe to say that television advertising has come a very long way since it was first created in 1941. Lets take a look at certain well-known brands first attempts at a television advert… Coca Cola This short spot aired [...]