About Myles Poulton

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So far Myles Poulton has created 3 blog entries.

ITV X

2022-11-08T20:04:29+00:00

ITV today announced the official launch date of new, free streaming platform ITVX. Replacing ITV Hub as the online home of all ITV content, viewers can expect a new and improved product experience through ITVX as well as more new and exclusive programmes  to stream for free, than anywhere else. ITVX will be rolling out [...]

ITV X2022-11-08T20:04:29+00:00

Thinkbox 2016 TV Review – TV Advertising Agency

2022-10-03T11:36:53+00:00

After the obvious pandemic disruption a massive increase in audiences and a major drop in revenue and TV advertising costs. TV came back stronger in 2021 than anyone expected – surpassing pre-pandemic investment levels. There were a total of 1,286 new advertisers on TV in 2021 showing that there are still many businesses seeing the [...]

Thinkbox 2016 TV Review – TV Advertising Agency2022-10-03T11:36:53+00:00

2020 TV Viewing Report – TV Advertising Agency

2022-09-29T11:02:04+00:00

Total video viewing grew by 40 minutes per person per day in 2020, with broadcaster TV accounting for 64%. How we watch TV continued to change at pace… because of lockdown In 2020, we watched 3h, 22m of broadcaster TV each day with an additional 36 minutes of subscription VOD viewing. Broadcaster VOD accounted for [...]

2020 TV Viewing Report – TV Advertising Agency2022-09-29T11:02:04+00:00
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