After the obvious pandemic distruption a massive increase in audiences and a major drop in revenue and TV advertising costs. TV came back stronger in 2021 than anyone expected – surpassing pre-pandemic investment levels. There were a total of 1,286 new advertisers on TV in 2021 showing that tehre are still many businese seeing the [...]
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Total video viewing grew by 40 minutes per person per day in 2020, with broadcaster TV accounting for 64%. How we watch TV continued to change at pace… because of lockdown In 2020, we watched 3h, 22m of broadcaster TV each day with an additional 36 minutes of subscription VOD viewing. Broadcaster VOD accounted for [...]