TV Advertising Agency

Based in London, TV Advertising Agency is part of the Media Campaign Group, one of the UK’s leading communications companies.

At TV Advertising Agency, we pride ourselves on providing our clients with the full range of services necessary to ensure high production values and the best media rates in the market, utilising over 45 years’ experience in planning and buying TV advertising campaigns.

Whether this is your first TV campaign, or you have tested TV advertising in the past, we understand that this is a key step for your business in finding and securing a scalable effective route to market for your product or service.

From a creative brief, our team of experts will work with your business to uncover your brand’s USP, analyse your competitors, and work according to current trends in the tv advertising market.

We have grown hundreds of businesses from small money TV tests to £8+ million spends in the UK, USA, Australia, and Central Europe and can help your business too, whatever size or spend you have.

Get Your Brand On TV Now!

The power and excitement of the shared experience that TV can bring us remains unsurpassed by other forms of media.

Advertising on TV takes advantage of this unique shared experience and can allow your brand to enter the collective consciousness of an entire nation with ease. With millions of people’s attention firmly set on one screen, you have a guaranteed mass audience and the opportunity to present them with anything you can dream up and to be as creative as you like.

We are a team of experts ready to help you.

Our team of experts can help you determine the best time, place, and audience to target your advert and deliver the most meaningful engagement.

TV advertising is one of the most cost-effective ways of growing your brand.

At TV Advertising Agency we understand that businesses need to grow to succeed.

TV advertising has many short-term benefits for brands, including driving sales, creating spikes in online searches, and stimulating word of mouth, both on and offline.
Also, the effects of TV advertising accumulate over time; the longer you advertise, the bigger the effect. This low-risk form of media delivers the most profit at the greatest cost-efficiency for businesses.

We have the expertise and knowledge to offer your brand a full service and aid you with your creative ambition, getting you the most out of your TV advertising.

See below some of the many reasons why so many companies have chosen TV to evolve and develop their brand.

TV delivers by far the largest reach of all media. The statistics speak for themselves:

• In the UK we spend on average 3 hours, 12 minutes per day watching TV, with an additional 27 minutes of subscription VOD viewing.
• TV is the most popular form of video, accounting for 68% of the average person’s video consumption.
• The average UK viewer watches 39 TV ads a day on a TV set at normal speed (fast-forwarded ads are not counted).
• TV accounts for 93% of all video advertising that is seen.
• Commercial TV reaches 87% of the UK population every week, which grows to an estimated 94% if Broadcaster VOD is included.

No other medium can build scale as quickly as TV.

TV reaches large numbers of all key audiences.

TV Advertising Agency TV reach of all key audiences

How much does it cost to advertise on TV?

It’s all relative, but TV can be affordable if you search in the right places and know how to buy it.

Due to our strong relationships with the TV stations, as an agency, we can negotiate the most cost-effective deals compared to most advertising agencies, perfect for a new to TV advertiser.

How effective is TV advertising?

Simply put, TV is the lead medium for profit generation and effectiveness for companies.

TV advertising is, on average, TWICE as effective at increasing sales per equivalent exposure as the next best performing medium – press. In the short term, TV is responsible for 62% of all advertising-generated profit at an ROI of £1.73 for every pound spent, the highest of any media.

In the longer term, TV advertising creates 71% of total advertising-generated profit at an ROI over 3 years of £4.20 for every pound spent, also the highest of any media (Thinkbox, 2021).

Accountability and Efficiency

Accountability is a key aspect of TV advertising. Using our bespoke analytic tools, we can monitor airtime on a minute-by-minute basis, optimising as we move through campaigns, and working towards greater efficiency and ROI.

In addition to this, we share all results with our clients so that there is absolute transparency in delivering your campaign.

Media Campaign Group

TV Advertising Agency is part of the Media Campaign Group, which has been at the forefront of independent media planning and buying for over 45 years across all media platforms in the advertising and marketing industry.

The company has a history of investing heavily in technology, people, and ideas to provide its clients with the best possible service.

Contact Us

Contact us today to discuss with our team of experts the most cost-effective plan for a TV campaign tailored to your every need.

Call us on 020 7389 0876 or fill in our contact form to start the process of getting your brand on TV and begin your partnership with TV Advertising Agency.