What is AdSmart from Sky?
Sky Adsmart allows brands and businesses to target relevant audiences with greater ease across different TV channels.
Are Sky adverts targeted?
Advertisers can target specific audiences by identifying their location with Sky Adsmart. This allows for a more personalised advertising experience and can gain businesses more meaningful exposure in certain markets.
Are Sky TV adverts personalised?
AdSmart is Sky’s system for targeted, addressable ads, which are commercials that can be swapped out and personalised based on location or other personal data – even in live-broadcast, linear TV.
With Sky Adsmart, an advert can be swapped out and personalised based on location or other personal data compared to standard, broadcast campaigns.
How much does it cost to advertise on Sky?
TV advertising costs on SKY can range from £3 for daytime advert up to £20,000 for a national advert in a premium SKY Sports match.
Starting from £3 for a daytime advert, the cost of TV advertising on Sky can reach up to £20,000
How Sky AdSmart works
Sky AdSmart allows specific audiences to be bought by postcode, demographic, and Experian data. It works in a highly targeted way and produces segmented households.
At present, there are currently over 90 mosaic profiles available to advertisers on Sky, including household income and lifestyle preferences.
There are also 32 set regional and metropolitan areas to provide a local TV advertising framework.
An advertiser’s data can also be used to create custom segmentation for even greater specificity. With this level of targeting, it allows businesses of all sizes to target sometimes hard-to-reach audiences on as little as £5k.
For example, if you are a mid-30s, unmarried affluent man, you may expect to see ads for premium tech brands, or perhaps dating sites, but not holiday packages for families with young children. This detailed information can make all the difference for a tv advertiser’s sales.
This type of advertising can allow for an extremely localised campaign.
The drill down can be to a specific region, local authority, and even a pinpoint mile radius of a postcode.
It can enable advertisers to streamline their reach specifically to show viewers adverts for businesses located in their local areas. For example, a local car dealership or restaurant.
It is important to note Sky AdSmart has a 75% viewability threshold.