TV Advertising Costs Channel 4 - TV Advertising Agency

Channel 4 Advertising Costs

TV Advertising Costs on Channel 4

Launched in 1982, Channel 4 stands alone from other commercial channels as it is a British television public-service broadcaster. It is a free-to-air public-service television network with a remit to produce high-quality and distinctive programming. Often airing alternative content that pushes the envelope on controversial topics and questions of our time, Channel 4 is one of the most popular channels on TV in the UK and therefore the perfect place to launch a TV advertising campaign.

Big brands such as Nescafe advertise during breakfast time shows such as Frasier and Everybody Loves Raymond. Channel 4 is also renowned for its daytime TV, with shows such as Four in a Bed, Come Dine With Me and A Place in The Sun. Shows with such impressive viewership mean this TV channel remains one of the best places for advertisers to market established brands. During peak times, favourite shows such as The Simpsons and 8 out of 10 Cats does Countdown attract the most amount of viewers meaning the cost to advertise increases.

In addition to the main Channel 4 service, its portfolio includes other TV channels including E4, More4, Film4 and 4Music. They also run several award-winning standalone digital projects whilst offering All4 (24 million registered views) – a bespoke video-on-demand optional subscription service that allows users to watch TV programmes whenever suits them. They also represent some of the UK Living network channels which include Dave, Yesterday, Albi, Gold, Drama and Eden which span an array of genres including comedy, entertainment, natural history, factual and drama. This vast collection of channels under one sales house offers a myriad of diverse opportunities to brands wishing to advertise on TV.

Air time for TV adverts on Channel 4 can be bought on a regional macro basis. A map of the 6 regional areas can be downloaded here.

The channel tends to produce a more upmarket and younger viewership than most other channels.

Example Programmes

Made In Chelsea, Hollyoaks, Great British Bake Off, Gogglebox, First Dates and Derry Girls.

Get your brand on TV now!

Channel 4

Availability

SUBSCRIPTION

CHANNEL

TIMESHIFT – Channel 4+1

Sky104135Virgin Media104143Freeview0413Freesat104121

Cost to Advertisers

TV advert rates vary based on a variety of factors, however, audience profile and viewing is the most effective way of looking at cost and determining an appropriate budget.

For the most competitive rates in the market, give us a call on 0207 3890876 or fill in our contact form, we can create a tailored plan, often within a 24-hour turnaround.

TIME SLOT

EXAMPLE PROGRAMMING

EST COST 30″

Breakfast 0600-0930 Frasier £400.00 Daytime 0930-1730 Ramsey’s Kitchen Nightmares £1500.00 Early Peak 1730-2000 The Simpsons £4000.00 Late Peak 2000-23008 Out of 10 Cats Does Countdown £7500.00 Night Time 2300-Close Man Down £550.00.

Get your brand on TV now!

Channel 4

Availability

SUBSCRIPTION

CHANNEL

TIMESHIFT – Channel 4+1

Sky 104 135
Virgin Media 104 143
Freeview 04 13
Freesat 104 121

Cost

Rates vary based on a variety of factors, however audience profile and viewing is the most effective way of looking at cost.

For the most competitive rates in the market, give us a call on 0207 3890876 or fill in our contact form, we can create a tailored plan, often within a 24 hour turnaround.

TIME SLOT

EXAMPLE PROGRAMMING

EST COST 30″

Breakfast 0600-0930 Frasier £400.00
Daytime 0930-1730 Ramsey’s Kitchen Nightmares £1500.00
Early Peak 1730-2000 The Simpsons £4000.00
Late Peak 2000-2300 8 Out of 10 Cats Does Countdown £7500.00
Night Time 2300-Close Man Down £550.00