Advertising Using Sponsorship
As well as traditional spot advertising, channels also offer the additional opportunity of sponsorship. Sponsorship is an impactful platform for boosting frequency, having the ability to reinforce a marketing message or reposition a brand. This creates a direct association aligning your brand with a specific programme, strand or entire channel. The most common sponsorship types are channel sponsorship, genre sponsorship, daypart sponsorship and programme sponsorship. Sponsorship is an excellent way for brands new to TV to plant their flag in the TV advertising landscape.
Programmes attract a loyal audience resulting in your advert being viewed multiple times, this increases its impact as the frequency of views builds more brand awareness. TV Sponsorship can deliver a consistency of audience, time of day and environment that is expensive to replicate through the traditional media buy.