Sky AdSmart is an advanced way of being able to target viewers within specific households when watching broadcast TV. Sky’s technology replaces the broadcast advert with a specific advertisement within the homes that have been targeted.
Sky AdSmart allows you to pick your ideal audience from hundreds of segments so you can be sure only the right households are seeing your ad. These segments are made up of regionality and audience attributes from Experian mosaic data. In terms of regionality, brands may target specific postcodes, metropolitan areas, or a local authority, to name a few. Brands are also able to choose specific attribute combinations from Experian mosaic data to reach their desired audience, these include affluence, beauty, expectant families, and senior decision makers etc. There are up to 90 different mosaic profiles to choose from.
It is possible to buy AdSmart campaigns across the majority of channels sold by Sky (which includes Channel 5, Discovery, Viacom, and of course the Sky channels).