TV Advertising Agency

Targeted TV Advertising

With 50 years’ experience in TV planning and buying, we know how important it is for campaigns to be targeted to your relevant audience. We have grown hundreds of businesses from small TV tests to £8 million + per annum spends in the UK, USA, Australia and Central Europe – and can help your business too, whatever size or spend you have. Targeted TV Advertising is proven to be one of the most efficient advertising mediums for ROI on Direct Response brands and trackable advertising campaigns.

There are a number of ways you can use TV to target your desired audience. These differ between linear TV (watched at time of broadcast) and more advanced options such as Broadcaster Video On Demand (BVOD) or Sky AdSmart.

Linear Advertising Targeting

There are two main types of targeting within linear TV:

Regionally – This is only available through ITV and Channel 4 main channel. ITV holds the largest offering in terms of the number of regions, comprising of 17 regional sub-franchises which can be bought separately. Channel 4 divides the UK into six broad regions.
Audience demographic – Linear TV can be bought by specific audiences, for example, 16-34s, ABC1 Men, ABC1 Women, or Children.

One of the noticeable benefits of linear TV Advertising when buying a specific audience, is the added value. Other audiences outside of your desired will also be exposed to your advert for no additional cost. The wider demographic will often still be interested in your product.