At TV Advertising Agency we understand it is vital to deliver a qualified return on investment from your media. Apart from the impressive ROI that TV delivers, advances in TV analysis permit optimisation on a more nuanced level than before. The ability to continuously monitor and adjust a TV campaign puts impressive results within reach.
Pragmatic analysis strictly underpins our planning. We have built our reputation on developing cost-efficient TV campaigns which grow through continued optimisation. We implement the same rigorous process for all clients, no matter what size, by planning and analysing on a line-by-line basis. The up most attention is paid to every spot that you invest in.
Targeting is more than channel selection. Each spot needs to be paying for itself. We have two automated systems in addition to which our team have an average of 15 years experience optimising TV plans to give the best returns in the market.
If you would like more information on how to ensure that your TV spends are giving the returns you need then please call our team on 0207 3890876 or fill in the contact form.
There are two main types of targeting within linear TV:
One of the noticeable benefits of linear TV Advertising when buying a specific audience is the added value – other audiences outside of your desired will also be exposed to your advert for no additional cost. The wider demographic will often still be interested in your product.
BVOD is now a mass medium, with millions of highly engaged viewers watching their choice of programmes exactly when it suits them, resulting in a high level of ad effectiveness.
The use of first-party data results in your desired audience being specifically targeted. ITV, for example, holds data from its 32 million registered internet users of ITV Hub. BVOD can also be used to complement your linear ad campaign with incremental reach. Additionally, All 4 (Channel 4) have over 24 million registered users who can be targeted through demographic targeting, interest-based targeting and contextual advertising. In terms of Sky Media VoD products, these platforms reach 49% of the UK adult population in a month, the average On Demand user watches 24 minutes per day!