TV Advertising News

After the obvious pandemic disruption a massive increase in audiences and a major drop in revenue and TV advertising costs. TV came back stronger in

ITV has reported a 2% revenue increase for 2017 despite a 5% fall in advertising which was worse than the previous year but in line

Student TV Viewing New figures show that more students are watching TV on laptops and mobile phones rather than sitting down in front of a

Thinkbox The independent marketing body for TV, announced their review of 2016 The key facts from Thinkbox are as follows… -Seven years of growth for

After the exploits of athletes competing at the Rio Olympic Games this summer, attention now turns to their Paralympic counterparts as it is their turn to

TV Advertising Viewing Decline Still Relevant ? There is a lot of skepticism around TV advertising due to the advance of modern technology therefore leading

Endorsements of brands so as to make them desirable to consumers is what it’s all about for advertisers. Having a famous face part of advertising

With the rise of technology, it is now known that children aged five to 16 spend an average of six and a half hours a day in