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Television Advertising 2021 – 2022
After the obvious pandemic distruption a massive increase in audiences and a major drop in revenue and TV advertising costs. TV came back stronger in 2021 than [...]
2020 TV Viewing Report
Total video viewing grew by 40 minutes per person per day in 2020, with broadcaster TV accounting for 64%. How we watch TV continued to change at [...]
ITV revenue Increase despite ad revenue decline
ITV has reported a 2% revenue increase for 2017 despite a 5% fall in advertising which was worse than the previous year but in line with industry [...]
Students watching most of their programming on Laptops and Mobiles
Student TV Viewing New figures show that more students are watching TV on laptops and mobile phones rather than sitting down in front of a TV set. [...]
Thinkbox 2016 TV Review
Thinkbox The independent marketing body for TV, announced their review of 2016 The key facts from Thinkbox are as follows... -Seven years of growth for TV ad [...]
Paralympic Games TV Advertising
After the exploits of athletes competing at the Rio Olympic Games this summer, attention now turns to their Paralympic counterparts as it is their turn to be in [...]
Important Statistics for TV Advertisers
TV Advertising Viewing Decline Still Relevant ? There is a lot of skepticism around TV advertising due to the advance of modern technology therefore leading to a [...]
TV Celebrity Endorsements
Endorsements of brands so as to make them desirable to consumers is what it’s all about for advertisers. Having a famous face part of advertising campaigns can [...]
Can Advertising To Children Ever Be Considered Ethical?
With the rise of technology, it is now known that children aged five to 16 spend an average of six and a half hours a day in front of [...]
Are These Ads Too Controversial For TV?
Sometimes, there’s a fine line between an ad being acceptable and an ad being controversial and when British viewers decide that an ad isn’t to their prudish [...]
The First TV Ads
The first adverts on TV, in black & white were pushy promotions to high-definition inspirational stories, it is safe to say that television advertising has come a very [...]