The cost of advertising on TV in the UK can vary widely depending on several factors, including the time of day, the channel, the type of program, the length of the ad, and the duration of the campaign.
For example, advertising during prime time shows such as “Coronation Street” or “The X Factor” can be much more expensive than advertising during daytime or late-night programming.
According to a report by Thinkbox, the average cost per thousand impressions (CPM) for a 30-second TV ad in the UK is around £5.44. This means that a campaign with a budget of £100,000 could potentially reach around 18.4 million viewers.
However, it’s important to note that these figures are only averages, and the actual cost of advertising on TV in the UK can vary greatly depending on the specific circumstances of the campaign. It’s always best to contact a tv advertising agency specialist to to get more specific information about costs and to discuss the options available for advertising on TV in the UK.