Simply put, TV is the lead medium for profit generation and effectiveness. TV advertising is, on average, TWICE as effective at increasing sales per equivalent exposure as the next best performing medium – press. On average for every £1 invested in TV, it pays back £1.79 in profit – which is again, more than any other medium)!
(Thinkbox and Ebiquity, 2014)
TV is also proven to be crucial to building brands’ long term profit. This effectiveness can be seen in both the short and long term – however the IPA report that in campaigns of over 3 years, TV creates uplift in profit of nearly 140%!