TV Advertising Agency

TV Advertising Agency

At TV Advertising Agency we understand that businesses need to grow to succeed. TV advertising has many short-term benefits, including driving sales, creating spikes in online searches and stimulating word of mouth, both on and offline. Also, the effects of TV advertising accumulate over time; the longer you advertise, the bigger the effect. This low-risk form of media delivers the most profit at the greatest cost-efficiency.

See below some of the many reasons behind why so many have chosen TV to evolve and develop their brand.

TV delivers by far the largest reach of all media. The statistics speak for themselves:

  • In the UK we spend on average 3 hours, 12 minutes per day watching TV, with an additional 27 minutes of subscription VOD viewing.
  • TV is the most popular form of video, accounting for 68% of the average person’s video consumption.
  • The average UK viewer watches 39 TV ads a day on a TV set at normal (fast forwarded ads are not counted).
  • TV accounts for 93% of all video advertising that is seen.
  • Commercial TV reaches 87% of the UK population every week, which grows to an estimated 94% if Broadcaster VOD is included.

No other medium can build scale as quickly as TV.

TV Reaches Large Numbers of All Key Audiences

It’s all relative, but TV can be affordable if you know where to look and how to buy it.  You may be surprised to discover that over recent years TV advertising has actually decreased in cost, whereas all other mediums have steadily been on the rise. Average TV advertising spots are reported to now cost as low as half a penny, with many being free of charge. 

Contact us today to discuss with our team of experts the most cost-effective plan for a TV campaign tailored to your every need. Call us on 020 7389 0876 or fill in our contact form to start the process of getting your brand on TV.

Simply put, TV is the lead medium for profit generation and effectiveness. TV advertising is, on average, TWICE as effective at increasing sales per equivalent exposure as the next best performing medium – press. In the short term, TV is responsible for 62% of all advertising-generated profit at an ROI of £1.73 for every pound spent, the highest of any media. In the longer term, TV advertising creates 71% of total advertising-generated profit at an ROI over 3 years of £4.20 for every pound spent, also the highest of any media (Thinkbox, 2021).

Accountability is a key aspect of TV advertising. Using our bespoke analytic tools, we can monitor airtime on a minute-by minute basis, optimising as we move through campaigns, and working towards greater efficiency and ROI. In addition to this, we share all results with our clients so that there is absolute transparency in delivering your campaign.