TV Advertising Agency

Why TV Advertising

TV Advertising Agency

At TV Advertising Agency we understand that businesses need to grow to succeed. TV advertising has many short-term benefits, including driving sales, creating spikes in online searches and stimulating word of mouth, both on and offline. Also, the effects of TV advertising accumulate over time; the longer you advertise, the bigger the effect. This low-risk form of media delivers the most profit at the greatest cost-efficiency.

See below some of the many reasons behind why so many have chosen TV to evolve and develop their brand.

50 years' experience

Reach & Experience

TV delivers by far the largest reach of all media. The statistics speak for themselves:

In the UK we spend on average 3 hours, 12 minutes per day watching TV, with an additional 27 minutes of subscription VOD viewing.
TV is the most popular form of video, accounting for 68% of the average person’s video consumption.
The average UK viewer watches 39 TV ads a day on a TV set at normal (fast forwarded ads are not counted).
Commercial TV reaches 87% of the UK population every week, which grows to an estimated 94% if Broadcaster VOD is included.

No other medium can build scale as quickly as TV.

TV reaches large numbers of all key audiences

In one week, TV (linear TV and BVOD) is watched by:

of individuals

0 %

of adults / ABC1 adults

0 %

of house persons with children

0 %

of women

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of men

0 %

of 16 - 34s

0 %

Source: BARB 2019, reach 3 minutes +, IPA TouchPoints 2019.
TV Advertising Agency TV reach of all key audiences.

Cost

It’s all relative, but TV can be affordable if you know where to look and how to buy it. You may be surprised to discover that over recent years TV advertising has actually decreased in cost, whereas all other mediums have steadily been on the rise. Average TV advertising spots are reported to now cost as low as half a penny, with many being free of charge.

Contact us today to discuss with our team of experts the most cost-effective plan for a TV campaign tailored to your every need. Call us on 020 7389 0876 or fill in our contact form to start the process of getting your brand on TV.