Channel 4 Advertising Costs
Launched in 1982, Channel 4 stands alone from other commercial channels as it is a British television public-service broadcaster.
It is a free-to-air public-service television network with a remit to produce high-quality and distinctive programming. Often airing alternative content that pushes the envelope on controversial topics and questions of our time, Channel 4 is one of the most popular channels on TV in the UK and therefore the perfect place to launch a TV advertising campaign.
Big brands such as Nescafe advertise during breakfast time shows such as Frasier and Everybody Loves Raymond. Channel 4 is also renowned for its daytime TV, with shows such as Four in a Bed, Come Dine With Me and A Place in The Sun. Shows with such impressive viewership mean this TV channel remains one of the best places for advertisers to market established brands. During peak times, favourite shows such as The Simpsons and 8 out of 10 Cats does Countdown attract the most amount of viewers meaning the cost to advertise increases.
They also run several award-winning standalone digital projects whilst offering All4 (24 million registered views) – a bespoke video-on-demand optional subscription service that allows users to watch TV programmes whenever suits them. They also represent some of the UK Living network channels which include Dave, Yesterday, Albi, Gold, Drama and Eden which span an array of genres including comedy, entertainment, natural history, factual and drama. This vast collection of channels under one sales house offers a myriad of diverse opportunities to brands wishing to advertise on TV.
Air time for TV adverts on Channel 4 can be bought on a regional macro basis. A map of the 6 regional areas can be downloaded here.
The channel tends to produce a more upmarket and younger viewership than most other channels.
Made In Chelsea, Hollyoaks, Great British Bake Off, Gogglebox, First Dates and Derry Girls.
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