ITV is mainly an entertainment broadcaster, drawing some of the largest viewing figures available on UK Television. ITV can deliver 10+ million impacts per episode.
Because of its size the ITV audience very much mirrors the general population. Compared to other channels ITV reaches a slightly older audience whilst also attracting the mass market.
ITV has invested heavily in segmentation channels, such as ITV Be, ITV2, ITV3, ITV4, ITVHub, ITV Racing and the children’s channel CITV. ITV is also known for high profile sporting events such as with Six Nations Rugby Championship and Ascot horse racing.
Britain’s Got Talent, Coronation Street, The X Factor, Ant and Dec’s Saturday Night Takeaway.