TV Advertising Agency

ITV Advertising

Advertising On ITV

ITV is the longest running commercial network in the UK. ITV and its predecessor channels have contended with BBC One for the status of the UK’s most-watched television channel since the 1950s. Comprising of 17 regional sub-franchises which can be bought separately, ITV offers an extensive breakdown of regional programming and advertising opportunities.

For more information on the regional opportunities available from ITV call us on 0207 3890876 or contact our TV advertising team today.

advertising cost on tv
tv advertising cost

ITV is mainly an entertainment broadcaster, drawing some of the largest viewing figures available on UK Television

ITV can deliver 10+ million impacts per episode. Because of its size the ITV audience very much mirrors the general population. Compared to other channels ITV reaches a slightly older audience whilst also attracting the mass market.

ITV has invested heavily in segmentation channels, such as ITV Be, ITV2, ITV3, ITV4, ITVHub, ITV Racing and the children’s channel CITV. ITV is also known for high profile sporting events such as with Six Nations Rugby Championship and Ascot horse racing.

Example ITV Programmes

Britain’s Got Talent, Coronation Street, The X Factor, Ant and Dec’s Saturday Night Takeaway.

Cost

ITV advertising rates vary based on a variety of factors, however audience profile and viewing is the most effective way of looking at cost.

For the most competitive rates in the market, give us a call on 0207 3890876, we can create a tailored plan, often within a 24 hour turnaround.

advertising cost on tv

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FAQs

ITV is the UK’s longest-running commercial television network and one of the country’s most-watched broadcasters. With broad demographic reach and some of the highest viewing figures on UK television, ITV offers exceptional visibility for advertisers across both national and regional campaigns.

ITV is primarily an entertainment broadcaster, hosting flagship shows such as:
  • Britain’s Got Talent
  • Coronation Street
  • The X Factor
  • Ant & Dec’s Saturday Night Takeaway
It also broadcasts major sporting events like the Six Nations and Royal Ascot, which attract substantial audience numbers.

A single episode on ITV can deliver over 10 million impacts, making it one of the most effective platforms for brand exposure in the UK. The broad viewer base closely reflects the UK general population, slightly skewing towards older audiences, but still engaging with the mass market.

Yes. ITV offers one of the most comprehensive regional advertising structures in the UK, comprising 17 regional sub-franchises. These can be purchased separately, allowing advertisers to target localised audiences with precision.

In addition to the main ITV channel, advertisers can access inventory across:
  • ITV2, ITV3, ITV4 – Entertainment, drama, sport, and lifestyle content
  • ITVBe – Reality and lifestyle programming
  • CITV – Children’s programming
  • ITV Racing – Dedicated sports content
  • ITV Hub (BVOD) – On-demand platform with extensive demographic targeting
This variety allows for tailored multi-platform campaigns across linear and digital viewing environments.
ITV advertising is typically priced based on Cost Per Thousand (CPT) viewers, with rates fluctuating according to:
  • Time of day
  • Programme popularity
  • Audience demographic
  • Regional or national targeting
For a tailored media plan, we offer 24-hour turnaround and access to some of the most competitive rates in the market.

Absolutely. National brands benefit from ITV’s scale and reach, while regional businesses can access highly targeted audiences through local franchises, ensuring cost-efficiency and relevant exposure.

If you already have creative assets, a campaign can be launched in a matter of days following approval. We can provide a full media plan, including costings and placements, within 24 hours of receiving your brief.

Contact our TV advertising specialists on 0207 389 0876 or use our contact form. We’ll prepare a bespoke ITV advertising proposal that aligns with your brand objectives, budget, and audience profile.