At TV Advertising Agency we understand that businesses need to grow to succeed. TV advertising has many short-term benefits, including driving sales, creating spikes in online searches and stimulating word of mouth, both on and offline. Also, the effects of TV advertising accumulate over time; the longer you advertise, the bigger the effect. This low-risk form of media delivers the most profit at the greatest cost-efficiency.
See below some of the many reasons behind why so many have chosen TV to evolve and develop their brand.
50 years' experience
TV delivers by far the largest reach of all media. The statistics speak for themselves:
No other medium can build scale as quickly as TV.
In one week, TV (linear TV and BVOD) is watched by:
Source: BARB 2019, reach 3 minutes +, IPA TouchPoints 2019.
TV Advertising Agency TV reach of all key audiences.
It’s all relative, but TV can be affordable if you know where to look and how to buy it. You may be surprised to discover that over recent years TV advertising has actually decreased in cost, whereas all other mediums have steadily been on the rise. Average TV advertising spots are reported to now cost as low as half a penny, with many being free of charge.
Contact us today to discuss with our team of experts the most cost-effective plan for a TV campaign tailored to your every need. Call us on 020 7389 0876 or fill in our contact form to start the process of getting your brand on TV.
Simply put, TV is the lead medium for profit generation and effectiveness. TV advertising is, on average, TWICE as effective at increasing sales per equivalent exposure as the next best performing medium – press. In the short term, TV is responsible for 62% of all advertising-generated profit at an ROI of £1.73 for every pound spent, the highest of any media. In the longer term, TV advertising creates 71% of total advertising-generated profit at an ROI over 3 years of £4.20 for every pound spent, also the highest of any media (Thinkbox, 2021).
Accountability is a key aspect of TV advertising. Using our bespoke analytic tools, we can monitor airtime on a minute-by minute basis, optimising as we move through campaigns, and working towards greater efficiency and ROI. In addition to this, we share all results with our clients so that there is absolute transparency in delivering your campaign.
TV advertising is a powerful, cost-effective way to grow your brand. It delivers immediate impact through increased sales, search activity, and online engagement, while also generating long-term brand value. No other medium offers the same combination of scale, trust, and proven return on investment.
Not necessarily. TV advertising has become increasingly affordable, with average costs now lower than many digital alternatives. Some spots can cost as little as half a penny per view, and in certain instances airtime may even be included at no extra charge. Our media planning experts ensure the most efficient use of your budget.
Yes. Despite the rise of online media, TV remains the most effective advertising platform. It delivers the highest ROI of any channel – £1.73 for every £1 spent in the short term, rising to £4.20 over a three-year period (Thinkbox, 2021). It is also twice as effective at generating sales as press or other offline media.
TV advertising benefits both established brands and newer businesses alike. Whether you’re looking to build long-term awareness or drive immediate response, TV adapts to a wide range of objectives. Our client base includes sectors from Finance and Retail to Travel and Direct Response.
We use minute-by-minute performance analysis to track the effectiveness of your campaign. Our bespoke analytics tools allow us to monitor impact, optimise placements in real time, and report transparently on key metrics. Every campaign is refined to enhance reach, efficiency, and ROI.
Both. In the short term, TV generates spikes in website traffic, sales, and brand engagement. In the long term, its effects are cumulative, building enduring brand value and customer loyalty with consistent exposure over time.
With 94.1% of UK individuals reached weekly via TV, and similarly high reach across all demographics (e.g. 97.2% of households with children, 96% of women), TV remains one of the most inclusive and reliable channels for communicating with broad or niche audiences.
Simply contact our team via phone on 020 7389 0876 or complete the contact form. We’ll discuss your goals, advise on the most cost-effective options, and help you launch a tailored campaign with full support from planning to broadcast.
