After the obvious pandemic disruption a massive increase in audiences and a major drop in revenue and TV advertising costs. TV came back stronger in 2021 than anyone expected – surpassing pre-pandemic investment levels. There were a total of 1,286 new advertisers on TV in 2021 showing that there are still many businesses seeing the relevance of the medium. TVadvertising.agency accounted for 55 of these new advertisers.
In 2021, 1,286 advertisers used TV for the first time or returned after 5+ years away. This follows on from 1,243 new TV advertisers in 2020.
Between 2015-2019, the average number of new-to-TV advertisers a year was 840. The dramatic increase in the last two years (up 53% on the pre-pandemic average) demonstrates the increasing appeal of TV advertising to businesses of all types of businesses.
TV advertising investment in the UK totalled £5.46 billion in 2021, up 24%, making it a record year.
New-to-TV advertisers are up 53% on the pre-pandemic average which can only be linked to the success they are getting from the campaigns.
£1 billion more invested in TV advertising in 2021.