Thinkbox The independent marketing body for TV, announced their review of 2016
The key facts from Thinkbox are as follows…
-Seven years of growth for TV ad revenue in the UK as total TV ad revenue reached £5.28 billion in 2016, a modest increase that was hampered by Brexit
-Online businesses now TV’s biggest spenders. Facebook, Google, Amazon, Netflix seeking to harness the brand building power of TV invested over £639 million in TV in 2016, an increase of 8% on 2015
-Total TV – live, playback and on demand – accounted for 75% of the video the average person in the UK watched
-For the video-obsessed 16-24s, TV is also their favourite form of video, accounting for 56%
TV Advertising Agency have been delivering significant ROI from TV advertising for over 40 years for a wide variety of brands. So, if TV advertising is an area that your businesses wants to move into or if your existing TV campaigns need a fresh pair of eyes, call us today on 0207 3890876
The full Thinkbox article can be found here
